Young people and wine. This is an interesting topic continuously being updated. It is fascinating as bringing news and freshness in a traditional market , sometimes not so willing for changes. There is a cluster of young people from 18 to 29 of age that somehow prefers short drinks and Read more…
Creating an interesting wine tourism expericence is a process that involves several phases, starting from strategic marketing and getting to the more operational aspects of communication. In a very schematic way we can summarize this activity of designing one or more enotourist packages as follows: Analysis of the strengths, peculiarities Read more…
We are among the winners of “Best of Wine Tourism” the fourth edition of the wine tourism competition of the Great Wine Capitals. Verona takes part in it, through the local Chamber of Commerce of Verona. We have been awarded for the “services for wine tourism”, together with 6 other Read more…
Ponente Ligure has reserved many surprises for us. We knew, thanks to Sommelier education, the enography of the area, without having personally experienced the courage, the scents, the atmosphere and the welcome of the locals. Numerous aromatic herbs grow spontaneously in the countryside, appreciated in Ligurian cuisine and cultivated Read more…
We are lucky to start collaborating with a great reality, which is based in Ortovero in the province of Savona. It is a network of farms, mainly oil and wine producers. It’s called Vite in Riviera and it gathers 27 companies. Two are cooperatives, one of wine and one of Read more…
2016 has been full of satisfaction and prestigious recognition for Paolo Bonomelli. At every international competition in which they were presented, the extra virgin olive oils Cà Rainene, the exclusive monovarieties Trep e Fort and Trefort, the flagship of the company’s production, have conquered the palates of the most qualified Read more…
Choosing a wine is always a matter of faith or knowledge. We work for Italian wine producers. Our job is to select wines, to taste them, learn how they are produced and than promote them. Marketing is a strange beast for Italians in general, particularly for “vinegrowers” who are so Read more…