A real valuable resource is added to our team. A young, brilliant and well-prepared oenologist who adds competence to our marketing agency, working alongside us on technical production aspects, creating synergy. Born in Verona, he graduated in Oenology and Viticulture in San Floriano, in Valpolicella Classica. He began working in Read more…
We continue with our report on this Prowein 2025, after the first part with the interesting point of view of two dear friends as well as wine professionals from the production sector. Talking to Nazareno Vicenzi of the Consorzio delle Venezie, we get the point of view of a wine Read more…
We are coming back from a “different” Prowein than the ones we remember, for us a more concentrated, focused, calm and at the same time operational Prowein. Our last participation is pre-pandemic and checking the flight invoices it was 2019. A Prowein with a bang if we remember correctly, so Read more…
Food and wine tourism is a very interesting item in our country’s tourism offer and makes an important contribution to the GDP generated by the global sector each year. Food and wine tourism in 2024 generated as much as 40.1 billion euros in 2024, from direct, indirect and induced revenues, Read more…
This morning we met with some international tour operators, from Great Britain, Bulgaria, China, Spain, Belgium, Germany and Armenia. All enchanted by our wonderful territory, all looking for unique and authentic experiences for their customers. We have deliberately selected companies that are dedicated to organizing wine tours and wine experiences Read more…
The most important Italian wine fair, and certainly the most prestigious event for Italian wine, is arriving soon. For 55 years it has been targeting wine business operators on international markets. For this 2024 edition, Veronafiere’s targets are ambitious, in fact 1200 top buyers will be present, a number growing Read more…
Young people and wine. This is an interesting topic continuously being updated. It is fascinating as bringing news and freshness in a traditional market , sometimes not so willing for changes. There is a cluster of young people from 18 to 29 of age that somehow prefers short drinks and Read more…
Creating an interesting wine tourism expericence is a process that involves several phases, starting from strategic marketing and getting to the more operational aspects of communication. In a very schematic way we can summarize this activity of designing one or more enotourist packages as follows: Analysis of the strengths, peculiarities Read more…
Ponente Ligure has reserved many surprises for us. We knew, thanks to Sommelier education, the enography of the area, without having personally experienced the courage, the scents, the atmosphere and the welcome of the locals. Numerous aromatic herbs grow spontaneously in the countryside, appreciated in Ligurian cuisine and cultivated Read more…
We are lucky to start collaborating with a great reality, which is based in Ortovero in the province of Savona. It is a network of farms, mainly oil and wine producers. It’s called Vite in Riviera and it gathers 27 companies. Two are cooperatives, one of wine and one of Read more…